SBDP

Mail Processing & Services
-Address Standardization
-Assign/Correct 5-digit Zip
-Zip +4 Coding
-Carrier Route Coding
-Distance Between Zips
-Merge/Purge
-Laser Personalization
-Variable Data Printing
-Lettershop Services
-Inkjet Printing




Database ManagementDatabase Management Information about what customers need and want, including purchasing habits, provide the basic criteria needed to create the "best customer profile". Focused marketing plans require this type of profile to determine program content, qualify customers and target prospects. Data gathered from computer files to produce your "best customer profile" is sometimes difficult to access or utilize in present applications. SBDP can help you maximize results in your specific markets. We also have the ability to help you cross match and build your ideal customer prospect database. Fulfillment ServicesFulfillment Niche marketing fulfillment packages reach those prospects 60% to 80% more likely to buy, boosting sales. Effective management of your program creates a variety of sales opportunities. To help you in this process, SBDP can define the most appropriate fulfillment package for your profile customer, provide individual components, or implement a total program. List Services Market ResearchMarket Research Consumers in today's market are more knowledgeable about the products/ services they buy causing purchasing behavior patterns to continually change. Developing your customer focused marketing may require more accurate and current research data. SBDP can help with a broad range of market research services designed to provide a comprehensive provile of your ever changing customers Creative & Printing ServicesCreative & Printing Services Spectacular Color and Black & White Laser Printing with Speed & Cost Effective Production ON-DEMAND CAPABILITIES SBDP now offers Flexibile Finishing options and Cost Efficient on demand color production printing, with the ability to duplex print heavy and coated stocks Finishing options include a saddle-stitch booklet maker for up to 200-page trimmed booklets, a multi-folding unit with post inserter and hole punch. •65 ppm print/copy in both color & black •HD Color Polymerized Toner for Superior Image Quality •Ability to Duplex print Heavy & Coated Stocks •Sizes 5.5"x 8.5" to 13"x 19.2" for full bleed 12"x 18" •Multiple Configuration Options •Finishing Options include -Saddle-Stitch Booklet Maker, up to 200 pages trimmed -Multi-Folding Unit includes six different in-line folds -Hole Punch with Post Inserter •Powerful Image Controller -External Creo IC-304 Computer ProcessingComputer Processing Customer focused programs require specific processing management to maximize results and minimize costs Your computer processing applications management for customer focused promotions can benefit from the systems technology offered by SBDP. We help you minimize errors and manage processing more quickly Telemarketing Alternative Delivery Program DesignProgram Design Market conditions and ever-changing customer buying habits require timely and accurate data to determine the most effective promotional marketing approach. Program design must accommodate a variety of functional and operational obstacles in order to meet the demand. The program designed for you can be enhanced with SBDP's design flexibility. We provide innovative applications for your promotional marketing efforts including Timed Target Marketing (to increase frequency of purchase ), Cascade Marketing & Annuity Marketing. Direct MarketingDirect Marketing Capturing a segment of the market whose profile best matches your present requirements offers an immediate opportunity to generate quick profits and acquire new customers. Your direct marketing program can take advantage of SBDP's ability to access these niche markets through our list selection, processing and all direct mail production functions from creative services to printing. Qualify Sales LeadsQualifying Sales Leads Sales results improve tremendously with aggressive follow-ups and to insure enthusiastic pursuit of leads, prospect databases qualify them in relationship to the specifications of the "best customer profile." Refining and upgrading your profile is an on-going and critical process. SBDP offers you the capability of accessing a variety of program options including On-Line Services. We can also provide Telemarketing Services to help qualify and identify new leads. Receiving InquiriesReceiving Inquiries Rapid and accurate turnaround of responses tell prospects you've placed a high value on them as potential customers. Continually improving the accuracy and quick response of your inquiry control system is essential and SBDP can create continued success throughout the sales and follow-up process in order to pursue these "hot leads" effectively. Marketing & Sales AnalysisMarketing & Sales Analysis Lower costs and effective marketing programs require analyzing the information generated from inquiry control programs. Analysis of sales and follow-up results lead to improved sales productivity. To give you more comprehensive data about your current market, SBDP's inquiry programs provide reports by media, product and territory. Custom reports can be designed to analyze responses by any information in the database. Inquiry Management Mail Processing & Services -Address Standardization -Assign/Correct 5-digit Zip -Zip +4 Coding -Carrier Route Coding -Distance Between Zips -Merge/Purge -Laser Personalization -Variable Data Printing -Lettershop Services -Inkjet Printing	Ask yourself... What are my customers saying to their friends about my business; are they saying anything at all? Am I restricting the number of customers trying to buy from me? Have I determined precisely what my customers need, what they want, or what the requirements are for those customers I'm trying to reach? Did you know... you can increase profits 85% by retaining only 5% of lost customers? as much as 50% of New Customer business comes as a result of inquiries generated by advertising? more than 50% of inquiries come from people who WILL buy within a year? We can Help... SBDP Offers Immediate Access To: Direct Mail Production... to assist you with list selection, processing and all direct mail production functions. List Purchasing... offering you the unique opportunity to expand your customer database through SBDP's cross-match profiling. List Services... to provide data entry, processing, list maintenance and current Mail Preference Service files. We also serve as custodian for your client's name and address files. SBDP Provides: Marketing Support... as an interactive partner providing flexibility to mix-and-match various components to create combinations and programs that work best for you. Inventory Management... to help you control production costs by generating reports on inventory usage and status. These regularly scheduled reports help you maintain adequate inventory for prompt fulfillment while insuring production budgets remain cost efficient.